On previous blog posts, I have showed you how to create monitoring dashboards for both Google Analytics and Adwords.

I use those dashboards myself even though I am not a big fan of monitoring dashboards. Here is why:

Are monitoring dashboards useful? Yes, they surely are, specially in picking up variances and allowing you to react and learn from changes.

Are they needed? I would like to answer NO to that one.

One of the greatest features that Google analytics have, is Intelligence alerts where you get an email when variances occur (set up by google and yourself) and therefore you eliminate the need for those awful monitoring dashboards.

Can we do this in Power BI? Yes, with a but..