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The ultimate Microsoft Fabric, Power BI, Azure AI & SQL learning event! Join us in Las Vegas from March 26-28, 2024. Use code MSCUST for a $100 discount. Register Now


Integrating Azure AD B2C with App-Owns-Data Embedding

If you're developing with Power BI embedding and targeting external users, you have the flexibility to choose whichever identity provider you'd like to authenticate users and to manage user identity. Azure AD B2C provides a great option because it makes it possible for users to signup using an existing user account while also supporting users that would rather create a new local account during the Azure AD B2C signup process.

Azure AD B2C makes it relatively easy to federate user accounts from other popular social identity providers such as Google, Twitter, LinkedIn, Facebook and Azure AD B2C also makes it possible to support user signup and sign in using organizational accounts from Azure AD tenants. What's more, Azure AD B2C provides rich self-service registration features including email verification and password reset which enables any user with a valid email address to seamlessly sign up as a user.

This session walks through creating a new Azure AD B2C tenant and configuring it with user flows and custom policies to support user sign up, sign in, profile update, and password reset. Campers will learn how to program with the Microsoft Authentication Library (msal-browser.js) to acquire tokens from an Azure AD B2C authority. Along the way, campers will also learn how to integrate API connectors with Azure AD B2C policies using Azure functions.

Prerequisites: It is recommended that campers have experience developing with Power BI embedding and working with the App-Owns-Data Starter Kit.


Date and Time: Thursday, October 27 at 2:00 PM EST | 11:00 AM PST

Attendee Link




Hi Ted,


The links provided for the B2C version of the starter kit are incorrect both here and in the overall session page, the correct link is


Thanks for going through this so thoroughly, we are looking at using the B2C starter kit for some custom PowerBI reporting and having this already developed with such a focus on authentication and security is invaluable.