topic Re: CRM-marketing in Data Stories Gallery

CRM-marketing

technolog — Thu, 30 Jun 2022 13:27:41 GMT

Problem: It is inconvenient to track statistics on bulk and manual e-mail mailings, as well as pop-ups to analyze their effectiveness within the service.
Solution: As a solution, a number of reports were developed to display statistics on e-mail marketing and pop-ups.
As a result, we got a set of dashboards that management, a marketer, and an SEO specialist have easy access to.
Using dashboards, a marketer monitors the effectiveness of manual and automated mailings, as well as pop-ups for selected lead segments. In addition, it is tracked which version of the design of pop-ups and letters is better perceived by leads with further coordination with the designer.
An SEO specialist monitors the engagement of site blog visitors: tracks reactions to pop-ups and user “ratings” of articles using an interactive html insert.
Management monitors overall marketing activity, costs, and lead channels/sources.
In the reports below, we can see and set up alerts when leads or dialogs drop sharply, as well as when conversion rates for emails and pop-ups decrease.

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Re: CRM-marketing

Bulko_Artem — Mon, 04 Jul 2022 12:54:33 GMT

Informative

Re: CRM-marketing

Marina_K — Mon, 04 Jul 2022 16:19:07 GMT

Relevant and helpful

Re: CRM-marketing

Darya_M — Mon, 04 Jul 2022 21:45:25 GMT

A one-time dashboard assembly allows field specialists to do their job, rather than engage in endless data aggregation in Exel. Like for a good visualization and the chosen topic!

Re: CRM-marketing

LidiaNechaeva26 — Mon, 04 Jul 2022 22:19:00 GMT

Very detailed information

Re: CRM-marketing

Catherina_M — Tue, 05 Jul 2022 15:09:25 GMT

Detailed information, the data is well structured, thank you!

Re: CRM-marketing

Snezhana1903200 — Tue, 05 Jul 2022 18:20:21 GMT

Good visualization and excellent use of power BI tools

Re: CRM-marketing

bochkovass — Fri, 08 Jul 2022 13:43:40 GMT

in my opinion very useful information and visually understandable, like the idea

Re: CRM-marketing

xxosokinaxx — Sat, 09 Jul 2022 15:01:54 GMT

In my opinion, the dashboard has useful information. Thanks for the topic