https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Nykaa-Fashion-Analysis-Dashboard/m-p/5176824#M16153 <P><span class="lia-unicode-emoji" title=":rocket:">🚀</span><STRONG>Nykaa Fashion Campaign Analysis Dashboard | Power BI</STRONG></P><P>I recently worked on a Power BI project analyzing marketing campaign performance for Nykaa Fashion, focusing on revenue, conversions, and ROI across different channels.</P><P><span class="lia-unicode-emoji" title=":magnifying_glass_tilted_left:">🔍</span><STRONG>Project Highlights</STRONG></P><UL><LI><P>Total Revenue: 29bn</P></LI><LI><P>Total Conversions: 57M</P></LI><LI><P>ROI: 1.37K</P></LI><LI><P>Total Impressions: 3bn</P></LI></UL><P><span class="lia-unicode-emoji" title=":bar_chart:">📊</span><STRONG>Key Insights</STRONG></P><UL><LI><P>Influencer and Social Media campaigns drive the highest revenue</P></LI><LI><P>Instagram, WhatsApp, and YouTube dominate channel performance</P></LI><LI><P>Conversion rates are relatively consistent across campaign types</P></LI><LI><P>Social Media campaigns show strong ROI performance</P></LI></UL><P><span class="lia-unicode-emoji" title=":chart_increasing:">📈</span><STRONG>What this dashboard covers</STRONG></P><UL><LI><P>Channel-wise revenue and conversion analysis</P></LI><LI><P>Customer segmentation insights</P></LI><LI><P>Campaign cost vs revenue comparison</P></LI><LI><P>Conversion funnel and campaign trends over time</P></LI></UL><P><span class="lia-unicode-emoji" title=":gear:">⚙️</span><STRONG>Built using</STRONG><BR />Power BI | DAX | Power Query</P><P><span class="lia-unicode-emoji" title=":light_bulb:">💡</span><STRONG>Takeaway</STRONG><BR />Understanding campaign efficiency and customer segments can significantly improve marketing ROI and targeting strategies.</P><HR /><P>Would love to hear feedback or suggestions for improvement!</P><P>&nbsp;</P><P>&nbsp;</P><P>&nbsp;</P><P><SPAN class="reportid hidden">eyJrIjoiZTM4MWFkN2QtMWQ4NS00ZjA1LWFiY2QtZDE3MTEyMDUwMmIzIiwidCI6IjBjM2QwNTc2LTFkOWYtNGM4Ny05OTNjLTg2YjQ0MGE1YjA3OCJ9</SPAN></P> Sat, 13 Jun 2026 17:54:21 GMT MohamadJavith 2026-06-13T17:54:21Z https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Nykaa-Fashion-Analysis-Dashboard/m-p/5176824#M16153 <P><span class="lia-unicode-emoji" title=":rocket:">🚀</span><STRONG>Nykaa Fashion Campaign Analysis Dashboard | Power BI</STRONG></P><P>I recently worked on a Power BI project analyzing marketing campaign performance for Nykaa Fashion, focusing on revenue, conversions, and ROI across different channels.</P><P><span class="lia-unicode-emoji" title=":magnifying_glass_tilted_left:">🔍</span><STRONG>Project Highlights</STRONG></P><UL><LI><P>Total Revenue: 29bn</P></LI><LI><P>Total Conversions: 57M</P></LI><LI><P>ROI: 1.37K</P></LI><LI><P>Total Impressions: 3bn</P></LI></UL><P><span class="lia-unicode-emoji" title=":bar_chart:">📊</span><STRONG>Key Insights</STRONG></P><UL><LI><P>Influencer and Social Media campaigns drive the highest revenue</P></LI><LI><P>Instagram, WhatsApp, and YouTube dominate channel performance</P></LI><LI><P>Conversion rates are relatively consistent across campaign types</P></LI><LI><P>Social Media campaigns show strong ROI performance</P></LI></UL><P><span class="lia-unicode-emoji" title=":chart_increasing:">📈</span><STRONG>What this dashboard covers</STRONG></P><UL><LI><P>Channel-wise revenue and conversion analysis</P></LI><LI><P>Customer segmentation insights</P></LI><LI><P>Campaign cost vs revenue comparison</P></LI><LI><P>Conversion funnel and campaign trends over time</P></LI></UL><P><span class="lia-unicode-emoji" title=":gear:">⚙️</span><STRONG>Built using</STRONG><BR />Power BI | DAX | Power Query</P><P><span class="lia-unicode-emoji" title=":light_bulb:">💡</span><STRONG>Takeaway</STRONG><BR />Understanding campaign efficiency and customer segments can significantly improve marketing ROI and targeting strategies.</P><HR /><P>Would love to hear feedback or suggestions for improvement!</P><P>&nbsp;</P><P>&nbsp;</P><P>&nbsp;</P><P><SPAN class="reportid hidden">eyJrIjoiZTM4MWFkN2QtMWQ4NS00ZjA1LWFiY2QtZDE3MTEyMDUwMmIzIiwidCI6IjBjM2QwNTc2LTFkOWYtNGM4Ny05OTNjLTg2YjQ0MGE1YjA3OCJ9</SPAN></P> Sat, 13 Jun 2026 17:54:21 GMT https://community.fabric.microsoft.com/t5/Data-Stories-Gallery/Nykaa-Fashion-Analysis-Dashboard/m-p/5176824#M16153 MohamadJavith 2026-06-13T17:54:21Z