topic Create Calculated column for Recency and Frequency segmentation in DAX Commands and Tips

Create Calculated column for Recency and Frequency segmentation

Anonymous — Fri, 03 Sep 2021 05:38:58 GMT

I have generated recency and frequency output in csv format from my RFM model. I wanted to segment that output in this manner;

1) Recency

R1  Between 181 and 360 days
R2  Between 121 and 180 days
R3  Between 61 and 120 days
R4  Between 31 and 60 days
R5  Last 30 days

For frequency,

2) Frequency (number of purchases in the last 12 months):

F1  1 time
F2  Between 2 and 5 times
F3  Between 6 and 9 times
F4  Between 10 and 11 times
F5  12 times or more

I am not able to find a solution on how to create two new calculated columns with the above outputs.

Any help on this will be highly appreciated.

Thank you in advance for the support!

Re: Create Calculated column for Recency and Frequency segmentation

Tanushree_Kapse — Fri, 03 Sep 2021 06:05:11 GMT

Hi Anonymous ,

You want to create two seperate columns for frequency and recency?
One with F1, F2 .... other with 1 time, Between 2 and 5 times...?

Is this what you want?

Thanks

Re: Create Calculated column for Recency and Frequency segmentation

Anonymous — Fri, 03 Sep 2021 06:55:45 GMT

Yes, Two seperate columns for frequency and recency?

this is my sample data;

frequency recency
1 179
1 158
1 61
2 82
2 314

Output should be like this,

frequency recency Frequency_label Recency_label
1 179 F1 R2
1 158 F1 R2
1 61 F1 R3
2 82 F2 R3
2 314 F2 R1

Re: Create Calculated column for Recency and Frequency segmentation

VahidDM — Fri, 03 Sep 2021 07:15:43 GMT

Hi Anonymous

Please try these codes to add two columns to your table:

Frequency_label = Var _F ='Table'[frequency] return if(_F=1,"F1",if(_F>=2&&_F<=5,"F2",if(_F>=6&&_F<=9,"F3",if(_F>=10&&_F<=11,"F4",if(_F>=12,"F5")))))

Recency_label = Var _F ='Table'[recency] return if(_F>=0&&_F<=30,"R5",if(_F>=31&&_F<=60,"R4",if(_F>=61&&_F<=120,"R3",if(_F>=121&&_F<=180,"R2",if(_F>=181&&_F<=360,"R1")))))

Output:

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Appreciate your Kudos !!