topic Re: calculating churn in DAX Commands and Tips

calculating churn

mazwro — Wed, 12 Jun 2024 19:25:16 GMT

Hi, I have a simple table as follows in screenshot:

I want to be able to create a flag to tell if a client is churned - e.g. have seen them purchased in the last 12 months, and I have not idea how to even start it. This I want to use to sum per month the nr of customers who churned

Please help, I am out of ideas.

Re: calculating churn

MattAllington — Wed, 12 Jun 2024 20:49:43 GMT

This is how you do it https://www.daxpatterns.com/new-and-returning-customers/

Re: calculating churn

Anonymous — Thu, 13 Jun 2024 03:59:27 GMT

Hi mazwro ,

Thanks for the reply from MattAllington .

Please try:

Create a calculated column that considers a customer churned if they have not made a purchase within the past 12 months of the maximum date in the data set.

IsChurned = var PY = CALCULATE( MAX('Table'[order_YM]), DATESINPERIOD( 'Table'[OrderDate], MAX('Table'[OrderDate]), -12,MONTH) ) RETURN IF(PY = BLANK(),"Churned", "Active")

Create a measure to calculate the number of churned customers:

Count = CALCULATE( COUNTROWS('Table'), 'Table'[IsChurned] = "Churned", ALLEXCEPT('Table', 'Table'[order_YM]) )

If the problem is not solved successfully, I would be grateful if you could provide me with the pbix file or sample data.

Remember to remove sensitive data and do not log in to your account in Power BI Desktop when uploading the pbix file.

If you have any other questions please feel free to contact me.

The pbix file is attached.

Best Regards,
Yang
Community Support Team

If there is any post helps, then please consider Accept it as the solution to help the other members find it more quickly.
If I misunderstand your needs or you still have problems on it, please feel free to let us know. Thanks a lot!

Re: calculating churn

mazwro — Thu, 13 Jun 2024 07:32:40 GMT

thanks MattAllington , I am having trouble with this article - I made a script like the following, but i dont know where to take [Date Lost Customer]:

# Lost Customers = VAR LastDateLost = CALCULATE ( MAX ( 'nh churned'[OrderDate].[Date] ), ALLSELECTED ( 'nh churned'[OrderDate].[Date] ) ) VAR CustomersWithLostDate = CALCULATETABLE ( -- Prepares a table that ADDCOLUMNS ( -- for each customer contains VALUES ( 'nh churned'[client_ID] ), -- the date when they are considered lost "@LostCustomerDate", [Date Lost Customer] ), ALLEXCEPT ( 'nh churned', 'nh churned'[client_ID] ), 'nh churned'[OrderDate].[Date] <= LastDateLost ) VAR LostCustomers = FILTER ( CustomersWithLostDate, -- Filters the customers [@LostCustomerDate] -- whose lost customer date IN VALUES ( 'nh churned'[OrderDate].[Date] ) -- fall within the current period ) VAR Result = COUNTROWS ( LostCustomers ) -- The count of the lost customers does not -- use the Sales table (no sales in the period) RETURN Result

Re: calculating churn

mazwro — Thu, 13 Jun 2024 07:34:54 GMT

Thanks Anonymous Yang, this looks like something I can handle, but does it calculate static churn for last 12 months only, or will it work too if I add month split and calculate number of churned per month?

Re: calculating churn

MattAllington — Thu, 13 Jun 2024 07:53:51 GMT

If you are going to follow the pattern, you need to do it exactly as shown. It looks like from your formulas that you don't have a calendar table. It's not going to work without that.

I can tell you that I copied the table structure and formulas, and it worked for me.

Re: calculating churn

mazwro — Thu, 13 Jun 2024 08:49:55 GMT

I changed the data to the dates from the date table, still getting an errror with [Date Lost customer] - I dint know where I should get it from

# Lost Customers = VAR LastDateLost = CALCULATE ( MAX ( 'Dim_Date'[Date] ), ALLSELECTED ( 'Dim_Date'[Date] ) ) VAR CustomersWithLostDate = CALCULATETABLE ( -- Prepares a table that ADDCOLUMNS ( -- for each customer contains VALUES ( 'nh churned'[client_ID] ), -- the date when they are considered lost "@LostCustomerDate", [Date Lost Customer] ), ALLEXCEPT ( 'nh churned', 'nh churned'[client_ID] ), 'Dim_Date'[Date] <= LastDateLost ) VAR LostCustomers = FILTER ( CustomersWithLostDate, -- Filters the customers [@LostCustomerDate] -- whose lost customer date IN VALUES ( 'Dim_Date'[Date] ) -- fall within the current period ) VAR Result = COUNTROWS ( LostCustomers ) -- The count of the lost customers does not -- use the Sales table (no sales in the period) RETURN Result

Re: calculating churn

MattAllington — Thu, 13 Jun 2024 08:57:52 GMT

Debugging DAX is a structured process.
1. Set up a matrix and add some relevant data, maybe year and month

2. Add the measures that seem to work and make sure they look correct

3. Add the measure that doesn't work. Read the error message; it's the best insight into what is happening.

Re: calculating churn

Anonymous — Fri, 14 Jun 2024 01:18:32 GMT

Hi mazwro ,

Thanks for the reply from MattAllington .

This formula returns the churn rate for the last 12 months for the maximum date in your table.

If you have any other questions please feel free to contact me.

Best Regards,
Yang
Community Support Team