The idea that all viewers of a SharePoint site with an embedded Power BI visual should have a Power BI Pro license is just wrong. Please make it so that simple viewers can get by with the Free licens...
We have had an EM1 license since December 2017 and have assigned EM1 premium capacity to workspaces that required it. We expected that Power BI apps based on those workspaces and published with permissions set to "Entire organization" would allow Power BI Free users to view the embedded visualizations in SharePoint (and Teams). This Microsoft article even describes that: https://docs.microsoft.com/en-us/power-bi/developer/embedded-faq (see the table titled "Power BI now offers three SKUs for embedding"). It seemed to work, but it turns out many users had signed up for the Power BI Pro free trials or extended free trials (which end at the end of May 2018). We cannot justify the cost of Power BI Pro for everyone who needs to view the visualizations. We need the functionality described in the article to work and we need apps published to "entire organization" to be automatically assigned to users (instead of users manually having to "Get App" for each). This is causing real user adoption problems for multiple teams within the company and is a roadblock to rolling out Power BI more widely.
