Power BI User Filtering for Embedded

I have been exploring Power BI Embedded for use in our mobile and web CRM SaaS apps. The Power BI authoring and embedding is awesome + the APIs. We have one SQL database that serves all subscribers. Our users are Sales Reps and Sales Managers (for a particular Subscriber) Each Sales Rep should only see dashboards with their data (based on UserId or SalesRepCode) Each Sales Manager should see data for their connected Sales Reps. We have a table that links Sales Reps to Managers. On all queries we pass SubscriberId and UserId, so we can render just the data that a particular user should see. How can we achieve this for individual user Dashboards in Power BI Embedded? The SSIS or SQL row-level security does not make sense from our use case. Any individual Subscriber could have a few users or hundreds. We don't want to create and maintain SQL Server or AD users in addition to our own security structure. We do a similar thing with Zumero for mobile SQL database sync - whereby we have filters that make sure each user just syncs their own data between the Cloud SQL database and their SQLite database on the phone or tablet. This is more read-only and click on slices for doing analysis - not a biz analyst writing their own reports & distributing them in their organization. We want to make standard sales performance dashboards based on user roles. Sales Rep, Station Manager, Regional or Country Manager, CRM admin. I know Power BI Embedded is new - but I would imagine this would be a common use case. Is this possible now? Seems we could create a workspace for each user and push in the appropriate dataset programaticaly - but that seems like a hack vs being able to add a SQL criteria clause that appropriately filters the dataset on the way in, and then the user just has that as the source. Only a few tables needed for the reporting dashboards - Leads, Opportunities, Activities, etc...