Matrix Row Total Hide Zero

Really expected to see more votes on this one. There's another similar improvement idea for the same thing, but it's also low in votes. I currently have to build a custom measure to add all the potential columns in a matrix to give me a single filterable measure to get rid of rows with all zeros or blanks. The downside of course is each visual might have a different set of columns that require a separate custom measure to filter with. I know this is available in QlikView so probably available in others as well.