There should be an option in Power BI for the data in the columns to be either case sensitive or insensitive. When one deals with data involving client names or entity names, case sensitivity-sinsens...
Astonishing this hasn't been implemented yet. Seems like an easy low-hanging fruit win with big gains. Most average users don't want case sensitivity for a text search because you never know how the data will include a keyword text string, and case can simply be a matter of it starting a sentence verses middle/end. If DAX is case insensitive, why are the UI level searches? Default should be case insensitive, or even better allow developers to turn on/off whichever they prefer.
