Add an HTML Data Category

Currently we can categorize a data column as a Web URL, an image URL, barcode and a number of geographic categories. These choices affect how the data is rendered in reports. What we need is a new category - HTML. Whenever an HTML field is rendered, it could do so using full fidelity HTML in visuals like tables, cards, etc. This would solve a number of needs for things like an HTML visual, hyperlink support in tables etc.