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SSSBI
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2 years ago

GA4 Analytics Insights

Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform, designed to provide more comprehensive and flexible insights into user behavior across websites and apps. GA4 represents a significant shift from the previous version, Universal Analytics (UA), by focusing on event-based tracking rather than session-based tracking, offering more advanced data analysis capabilities and better integration with other Google products.

 

 

 

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