Embedding Power BI report to WordPress, filtering

Hi NoviceUser ,

Yes, you can share a filtered view of a Power BI report with another user, but not via Publish to web. Publish to web is public and does not support per-user filters, authentication, or secure sharing.

To let a user land on a specific filtered view, you typically need to use Power BI Embedded (or Power BI Service with the report shared to an authenticated user) and construct a URL with filter parameters. Then embed that in WordPress using an iframe or a dedicated plugin.

In WordPress, you’ll want an approach that preserves authentication (so the recipient sees the same data they’re allowed to see) and the filter state in the link. This generally means using Power BI Embedded or the “Share” link in Power BI Service plus share permissions, not Publish to Web.

Details and approach

Why Publish to Web isn’t suitable for filtered views
Publish to Web creates a public link and exposes the entire report to anyone who has the link, with no authentication and no row-level security (RLS) guarantees.
It also doesn’t reliably preserve per-user filters or secure sharing. Any embedded link from Publish to Web cannot enforce user permissions or filter states for a specific recipient.
Preferred approach: Power BI Embedded (or secure sharing via Power BI Service)

Use Case: Power BI Embedded (App/Portal model)
Features:
Authenticated embedding: users authenticate via your app (or via AAD) and you can enforce RLS.
Deep-linking with filters: you can construct URLs that apply default filters or slicers when the report loads.
Per-user views: you can tailor the experience for each user, and track/secure access.

Workflow:
You host the report in the Power BI service and use a service principal or user tokens to render the report in your app/portal.
Build the link: https://app.powerbi.com/reportEmbed?reportId={reportId}&groupId={workspaceId}&filter=Table/Field eq 'Value'
In your WordPress site, you would embed the report in an iframe with the needed authentication flow handled by your app (or use the Power BI JavaScript API to set filters after load).

https://learn.microsoft.com/en-us/javascript/api/overview/powerbi/enable-persistent-filters

https://learn.microsoft.com/en-us/power-bi/developer/embedded/embed-sample-for-customers?tabs=net-core

https://learn.microsoft.com/en-us/entra/identity-platform/app-objects-and-service-principals?tabs=browser

WordPress integration:
Build a small middleware page (in a separate app or a WordPress page template) that handles Azure AD authentication and serves the embedded report, or
Use a WordPress plugin that supports secure embedding.

Please mark this post as solution if it helps you. Appreciate Kudos.

Hi NoviceUser,

Thank you for reaching out to Microsoft Fabric Community.

Thank you FarhanJeelani for the prompt response. 

As we haven’t heard back from you, we wanted to kindly follow up to check if the solution provided by the user for the issue worked? or let us know if you need any further assistance.

Thanks and regards,

Anjan Kumar Chippa

Hello,

Sorry for the late response and thank you for your responses so far. In this situation, I do not need the users to be signed in as the data and report will be public. The main concerns are about the WordPress platform and can a pre filtered report be shared via a link.

Will the embed version be in conflict in this situation as the users are not logged in?