highlight specific rows in matrix

Hi All, 

I have a table and would like to be able to highlight certain rows. I would like to be able to bold or use a background colour on the bolded items like revenue and profit (as shown below). I understand that theres not an option to highlight specific items but i am wondering if anyone has a workaround. My table looks somewhat like this: 

Revenue 

Staff cost 

Overheads 

Claims 

Gross margin 

Expenses

proceeds

Profit

Thanks all for your suggestions!