Get a text value from table in measure's variable

Hi there,

I've got a table with products, its type and price.

Id' like to create a measure that reads every single Type value of each product and if that value is equel to "Shampoo" to multiply its price by 9%. 

I wanted to create variables inside a measure to make more readable at least to me 😉 

How do I retrieve product's type in variable?

So far I've got:

My measure = 
VAR __Type= 'MyTable'[Type]   -- this bit does not work 
VAR __Price= SUMX( 'MyTable'[Price] )

VAR __Result = IF ( __Type= "Shampoo", __Price* 1.09, 0  )

RETURN 
__Result