Double-counting on matrix view

Hey guys,

I'm trying to double count on matrix view on the summary of a region.

"No Companies" and "No traders" are based on distinctcount calculation, where as "traders needed" came form an excel spreadsheet and is not a calc.

What PBI does is distinct count on Post Code Area (correct) and then distinctcount all again on Region level (not correct). 

What I would like PBI to do is to sum of  count on individual PCA level and present it on Region level. So in the instance of Lo area I would like it to sum all numbers form PCA up to 406 rather than distinctcount to 145  for No traders. No of traders is correct as it is not a calc.

Before someone says don't do a distinctcount at all, I need it as my data is even more grannual and goes to full post code, which if counted would leave me with thousands in the count.  Hope this make sense. Any suggestions how to make PBI to dobulecount on the Region level only? Or any other way to solve this issue? Thank you in advance