Create two different fields from single table with one date

Kornholio1313 , If you need branded and unbranded as rows, You need create measures for

UnBranded records, UnBranded Engaged , UnBranded diff

Branded records, Branded Engaged , Branded diff

As suggested above and then use calculation group to create the desired output.

Remember, you need a column, but calculated column can not take slicer value, so you have to go measure way

Check the option, where I have split the Calculation group using a custom column

Calculation Groups- Measure Slicer, Measure Header Grouping, Measure to dimension conversion. Complex Table display : https://youtu.be/qMNv67P8Go0