Choose Life

Inspired by the iconic “Choose Life” message popularized in Trainspotting, this visual explores how we actually spend our time compared to what truly matters.

The treemap shows how different parts of a typical day contribute to the whole, making it easy to identify which areas dominate.

The key insight reveals that a significant portion of our time is spent on low-impact activities, creating a tension between intention and reality.

By combining storytelling, strong visual identity, and clear data representation, the design invites the viewer to reflect:

If we know what matters most… why don’t we spend our time accordingly?