Customer Value & Cohort Analysis Dashboard

Customer Intelligence Dashboard is an interactive Power BI report designed to analyze customer value, retention behavior, cohort performance, and profitability.

The dashboard provides a clear view of key business metrics such as Total Customers, Repeat Customers, Customer Lifetime Revenue, Customer Lifetime Value, and Profit Margin. It also includes customer acquisition trends, new customer growth over time, regional customer performance, and customer value versus profitability analysis.

Through interactive filters by Year, Segment, Region, Category, and Sub-Category, users can explore customer behavior from different business perspectives and identify high-value customer groups.

The main goal of this dashboard is to help decision-makers understand customer retention patterns, evaluate customer profitability, and support data-driven business strategies.