Brick Trends
This data visualization captures the remarkable journey of LEGO from 1970 to today, highlighting how the brand has transformed across generations. It begins with a historical overview, showing the steady rise in the number of sets released over time, with notable spikes in the 2000s and 2010s. As the brand evolved, so did its audience—what once served mostly children has grown into a hobby and collector space for adults.
The middle section compares the types of sets popular among 5-, 15-, and 25-year-olds, exploring how themes and complexity have shifted across three key decades: 2000, 2010, and 2020. From simple playsets to intricate pop culture and architectural models, LEGO has clearly broadened its appeal.
In the lower half, the visualization dives into deeper analysis—examining trends in set types, relationships between piece count and price, and the emergence of large, display-focused builds. It also touches on the growing influence of adult fans of LEGO (AFOLs), the increasing popularity of architecture-themed sets, and the most dramatic price changes in the brand’s history.
With a playful, house-like design and lively minifigure visuals, the dashboard blends storytelling and data to show how LEGO has grown brick by brick—into a global phenomenon loved by all ages.
On the second page the user can create a birthday cake for PowerBI, and eat a slice from it.
As you can see, analyzing "10 years of change" can be approached in multiple ways—whether by comparing decades, highlighting generational shifts over ten-year intervals, or focusing on the last ten years of released sets.
1 Reply
- trivedisunita
Continued Contributor
It's really amazing.all the best for submission
