Survey responses separated by comma

I have survey responses by business type, where the response has multiple strands seperated by commas.

I would like to analyse the rest of the data in the set and filter by that type. For example, I want to create a graph of count of all value, but I dont want to do this by seperating the column into multiple columns. 

I'm very much a beginner on PowerBI. I think I'm looking for a DAX equation, but I'm struggling to find a solution. I'm sure its simple

I hope that makes sense? Please help.