Forum Discussion
Negative churn rate??
Anonymous I perfectly understand that you have more customers in a subsequent month versus a previous month. What you seem to fail to understand is that has zero bearing on customer churn rate. It means absolutely, 100% nothing. Read the definition of customer churn rate:
Customer Churn Rate | KPI example | Geckoboard
Customer churn rate is the % of customers that cancel/don't renew their subscription/whatever. It has absolutely nothing to do with adding customers. Hence, you are complaining about negative churn rates when you are doing the calculation 100% incorrect.
I don't think there is anything else I can say on the matter without blowing a gasket.
Community ChampionAnonymous I perfectly understand that you have more customers in a subsequent month versus a previous month. What you seem to fail to understand is that has zero bearing on customer churn rate. It means absolutely, 100% nothing. Read the definition of customer churn rate:
Customer Churn Rate | KPI example | Geckoboard
Customer churn rate is the % of customers that cancel/don't renew their subscription/whatever. It has absolutely nothing to do with adding customers. Hence, you are complaining about negative churn rates when you are doing the calculation 100% incorrect.
I don't think there is anything else I can say on the matter without blowing a gasket.