Hide Values via SelectedValue in Matrix

Hello.

I am trying to do a Actual vs Quota table.  It's pretty straight forward except for the following.

In one product category, there are two products, but quota is only assigned to one of the products, and actuals are in both products.  And, in a Matrix table, I want to be able to hide the actuals and quota by subcategory in the Auto category but do show them by category.

Below is my current state:

Below is desired state:

Sample file below:
dropbox link 

I think I need a quota and an actual dax that filters by column but not sure how to write this without also blanking out the Auto total.

Thanks in advance!