Help me understand Calculate steps

OwenAuger, CNENFRNL, Greg_Deckler 
Are the top active members in the community who have the ultimate understanding of the evaluation contexts. Hopping any of them having the time explain this behaviour of CALCULATE.

Hi Zx2000 
The filter argument ( FILTER ( ALL (  'Product'[Color] ),  'Product'[Color] = "Red" ) is first evaluated.

Then the CALCULATE modifiers KEEPFILTERS and ALL are applied over the outer filter context therefore, the outer filter will be kept all. In other words each color in the outer filter context will become all the colors and it will not be replaced by the inner filter rather it will be intersected with it. Apparently, the intersection between all the colors and "Red" will result in "Red" everywhere. 

Good morning Zx2000 

Actually your question is extremely important and it is at the core of DAX evaluation concepts. This in-depth understanding of the order of evaluation is the basic starting step towards professional usage of DAX.

Yes when a filter is evaluated, a table is actually calculated. This happens independently for each calculation point (a matrix cell for example). So consider a particular cell in table visual, the outer filter context would consist of the filters coming from rows, columns, slicers, page filters etc.. This out filter is actually tables. 
When using CALCULATE to filter (using Boolean condition) a column  that pre-exists in the outer filter context, for example:

CALCULATE (
    [Sales Amount],
    'Product'[Color] = "Red"
)​

Then the expression is translated into

CALCULATE (
    [Sales Amount],
    FILTER (
        ALL ( 'Product'[Color] ),
        'Product'[Color] = "Red"
    )
)

Because CALCULATE wants to consider ALL the colors while calculating the filter table which sound to be convenient despite being a little confusing. If you want to only consider the VALUES of colors that do exist in the outer filter context then you need to manually do it as follows:

CALCULATE (
    [Sales Amount],
    FILTER (
        VALUES ( 'Product'[Color] ),
        'Product'[Color] = "Red"
    )
)

As VALUES function does not ignore the outer filter context and CALCULATE filter table will be pre-filtered based on the outer filter context.
In both cases, the next step would be by replacing the outer filter table with the new filter table "Only for the the column(s) stated inside CALCULATE"
Now going back to our matrix cell, and let's say that the outer color filter of this cell is "Blue"  then:
- In the first example (using Boolean or ALL), we are starting from ALL colors, then we are filtering only "Red", therefore, the inner filter table now contains only "Red" and the outer contains only "Blue". The inner filter now replaces the outer filter i.e. "Red" replaces "Blue" and we have now only "Red". Then the expression [Sales Amoun] is evaluated filtered to the color "Red" only.
We can go one step further and ask the engine not to replace the outer filter with the inner filter but to keep it and thus the two filters will be merged together (intersected). This can be achieved using KEEPFILTERS

CALCULATE (
    [Sales Amount],
    KEEPFILTERS ( 'Product'[Color] = "Red" )
)

In this case, the outer filter "Blue" will be intersected with the inner filter "Red" and the intersection is just an empty table, thus the expression [Sales Amount] returns blank.

- In the second example (using VALUES) we are starting from the current filter filter context which contains only "Blue". This table that contains only "Blue" is filters to only "Red" which results in an empty filter table that is then applied over the expression [Sales Amount] and the result would be a blank.

I don't think so. KEEPFILTERS is a local modifier but that doen't mean it forces the evaluation of the filter argument within the outer filter context. Otherwise, it would be exactly the same as the (VALUES) expression but its not and here is my proof using the very same approach of yours:

Thank you for your help.

1. What does it mean that is being evaluated? Does it give a table in particular outer filter conditions and is kept without any other further influence? Like some kind of constant (color = red)?

2.The book states that KEEPFILTERS is not a calculate modifer but argument modifier. I thought that the whole : KEEPFILTERS (FILTER (ALL ( 'Product'[Color] ),'Product'[Color] = "Red") is being evaluated in outer filter context as a argument, so it gives ie. BLANK in matrix's row where the "Silver" and "Red" where "Red" is. So I was sure this is the way context is being ctreated. 
Does it mean that KEEPFILTERS here is used only to intersect with other filters "made inside calculate and by calculate"? So in this case it is only intersect with result of ALL? And this ALL is modifing the outer contex by removing filters from color? 

I guess these questions I am asking are just top of the iceberg but I really think that understanding Calculate is important part before next step into DAX and these CALCULATE steps described in DAX Bible are very general and hard to understand. I think it is only understandable by an experienced person who wrote or create DAX:) I can't find other sources.