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Johann1978's avatar
Johann1978
Regular Visitor
5 years ago

Dynamic Retention Calculation

Hoping someone can help. I have been working to convert this excel table into dax calculations in Power BI, but have hit a bit of a wall. The calculation looks at the number users created by month and the number who churn by the number of months active. I am hoping someone might have created similar views in BI that I can leverage the code. 

 

Thanks in advance,

 

Below are a few screen shots of the dataset in Excel.

 

 Retention
Same Month        8.9%
M+1     15.1%
M+2     18.1%
M+3     21.4%
M+4     24.1%
M+5     26.4%
M+6     28.5%
M+7     30.3%
M+8     31.7%
M+9     33.2%
M+10     34.7%
M+11     36.1%
M+12     37.4%
M+13     38.4%
M+14     38.2%
M+15     38.6%

 

2 Replies

    • Johann1978's avatar
      Johann1978
      Regular Visitor

      Hello,

       

      So what I am struggling with is the cummulative aspect of the calculation. I'm sure someone will have an easy way to do this. The table below is similar to above just looking at attrition instea of retention.

       

      The second table shows the cummulative attrition by vintage and is calculated by the formula below. I just can't figure out how to translate it into DAX 

       

      Month+2 =SUM(Rows M0-M2 columns Jan (2020-Feb2021)/Sum(row Total Columns Jan 2020-Feb2021)

      Month+5 =Sum (Rows M0-M5 columns Jan (2020-Nov 2020))/Sum(Total Columns Jan 2020-Nov2020)

      Its essentially looking for the last amount for each vintage and summing all of the values for each vintage that are less than or equal to that month and dividing that by the total amounts for the max month for that vintage. 

       

      Months ActiveJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruaryMarchApril
      Currently Active29,43525,39527,15726,06833,42541,09833,40238,27140,98225,62726,29738,96533,56335,07550,07933,503
      04,1033,6743,8584,0154,3915,9854,4205,3905,8012,9052,8803,7223,4213,7894,9482,885
      12,5751,9172,0722,7293,0673,8032,7944,1694,2212,0131,9932,5352,5183,5983,505 
      21,4049611,2071,3241,5602,0951,5931,6481,9399691,0141,7591,1901,204  
      31,3079671,0481,4142,0422,3751,9631,6741,6621,2471,1261,3691,276   
      48466809571,3961,6051,8911,3341,5131,9649248991,198    
      57801,0331,1861,1171,2571,4499481,1991,206739689     
       40,45034,62737,48538,06347,34758,69646,45453,86457,77534,42434,89849,54841,96843,66658,53236,388
                       
       Attrition               
      Same Month        8.8%               
      M+1     14.9%               
      M+2     17.9%               
      M+3     21.0%               
      M+4     23.7%               
      M+5     26.2%