KPIM
Advocate IV
Advocate IVRFM model for customer segmentation
In this report, we use a simple R-F-M (Recency-Frequency-Monetary) model to categorize customers into different segments. This model helps sales team to identify customer shopping behavior or marketi...
The R-F-M model provides excellent insights, which helps us to understand customer behaviors and identify effective, possible opportunities. Overall, great job!