Formatting specific cells in a measure

Hi all,

Hope you all doing great!
I want to customise my report. In order to do that, I want to specifically format specific cells which contains value 0 or the value which contains highest value in a measure.

I am attaching a snap below. 

In this example, I want to format 'new' measure in such a way that it becomes easy to distinguish highest and lowest value in a measure. 

Please help. Let me know if this question is not clear or incomplete. 

Looking forward

Thanks!